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September 7, 2016 • Gothenburg, Sweden

Husqvarna and DigitasLBi launch global VR game

How can a fallen tree with 24 branches, at the edge of a mountain lake, create groundbreaking communication and gather valuable customer insights? By existing within a VR-game that combines business and pleasure to create new touch-points. On September 2nd Husqvarna Limberjack — created by DigitasLBi Nordics — makes its global debut.

 

Using VR we can educate users and also create curiosity for the industry among new consumer segments. Husqvarna Limberjack gives us a new, innovative platform where the customer experience is central,” says Margaretha Finnstedt, Director of Public Relations and Communication at Husqvarna Group.

We are continuously looking for new ways to communicate with customers, and increase safety around our products. Using VR we can educate users and also create curiosity for the industry among new consumer segments. Husqvarna Limberjack gives us a new, innovative platform where the customer experience is central,” says Margaretha Finnstedt, Director of Public Relations and Communication at Husqvarna Group.  

DigitasLBi Nordics is excited to enable unique competences within a relatively unexplored field to innovate world-class communication solutions, together with one of the world’s most well-known global brands. Already boasting numerous industry awards, DigitasLBi Nordics looks forward to developing more ground-breaking digital solutions in the future.

“Innovation demands strong partnerships. We’re very excited that Husqvarna dares to challenge conventions together with DigitasLBi Nordics’ specialized team...” -- Karen Ruudh, Client Partner at DigitasLBi Nordics. 

Innovation demands strong partnerships. We’re very excited that Husqvarna dares to challenge conventions together with DigitasLBi Nordics’ specialized team, identifying new possibilities to generate business value using new technology. That’s how to future-proof an industry,” says Karen Ruudh, Client Partner at DigitasLBi Nordics.

Watch the trailer here