<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KJ4LCR" height="0" width="0" style="display:none;visibility:hidden"></iframe>

Ronald Ng

Cannes 2015: Ronald Ng’s #Mashup Picks

As we head into the #mashup that is the Cannes Lions Festival—a mix of celebration, inspiration, and education, our own Ronald Ng, Chief Creative Officer and LIA Jury President, shares his top #mashup picks.

1.) Matthew McConnaughy & Lincoln. What can I say that hasn’t already been said about these ready-for-parody ads? Yet according to Lincoln, the spots have been successful and sales are up, so they just keep coming. #WTF

 2.) Carl’s Jr. & Women. In the offensive ad “Au Naturel”, men gawk as a naked woman walks down the street eating a burger, covered only by a series of carefully placed objects. The fast food chain has a long history of sexist ads. #FAIL 

(To recover, watch the Always “Like a Girl” spot. #WIN)

3.) Valspar Paint & the colorblind. Valspar Paint partnered with EnChroma, maker of color blindness-correcting glasses, to help people experience colors for the first time. It’s powerful to watch people see, experience, and react to color. A son’s drawing. A rainbow. A sunset. A whole new (beautiful) world. #WIN

 4.) Grace & Frankie. Leave it to Netflix to come up with the next generation’s Odd Couple on many levels in Jane Fonda and Lily Tomlin as well as their ex-husbands Martin Sheen and Sam Waterston. Well written. Well acted. Well done. #LOL

Ronald Ng

Ronald Ng

CHIEF CREATIVE OFFICER AT DIGITASLBI

Ronald leads the creative charge for DigitasLBi’s six offices in North America, and is at the helm of a 600-strong team of creative forces fueled by a unique combination of data, technology, and storytelling. 

UP NEXT

Cannes 2015: Introducing the #Mashup