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Senior Programmatic Activation Manager

Overview

Senior Programmatic Activation Manager

Data-driven, programmatic media buying is growing, and as it grows, so does DigitasLBi’s world-class team of programmatic specialists. They’re responsible for keeping a pulse on the constantly evolving media landscape, where Display, Video, Mobile and Native are all increasingly addressable, and they stay on top with a deep understanding of software platforms, data and targeting strategies and analytical skills.

To help with this, we’re looking for a Senior Programmatic Activation Manager —someone who can work with the display account managers and other programmatic team members to deliver impactful campaigns for our clients.. Sound like you? Read on.

What you’ll do:

  • Be responsible for working with the Display account teams to recommend appropriate programmatic strategies and identify suitable approaches for creating and deploying campaigns
  • Provide clear recommendations for agency planning teams in response to brief
  • Work with internally managed buying platforms to activate campaigns
  • Monitor and analyse performance to provide recommendations on approaches to drive improvement
  • Liaise with DigitasLBi’s programmatic suppliers in order to drive innovation and continuous improvement
  • Work with the junior members of the team and the Data & Analytics team to pull reports from relevant tracking and reporting systems
  • Provide supporting reports and insights to the Display team for ongoing client servicing purpose

What you’ll bring:

  • The ability to engage with clients and other team members to effectively and confidently communicate programmatic strategies and performance feedback
  • Problem solving and trouble shooting skills with the ability to identify and escalate as necessary
  • An in-depth understanding of programmatic capabilities and how to define, segment and target people online across various DSP platforms and channels
  • Knowledge of the various targeting methods and their suitability for addressing different campaign requirements is required
  • Knowledge of the various data providers and inventory trading solutions is desirable
  • A clear approach to analytical thinking, campaign strategy and data analysis

What we’ll bring

A unique chance to work with great clients in an award winning digital agency. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.

An excellent opportunity to join a thriving and growing media department working with talented people whilst giving you the tools to develop your career.

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, nationality, gender, sexual orientation, age, marital or disability status.

If you’re keen on applying hit the ‘apply now’ link.

About DigitasLBi 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.