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Manager, Search Marketing

Détails

Manager – Search Marketing

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape. Right now, we’re looking for a strong Manager to help lead the charge. Up for it? Read on.

What you’ll do:

As Manager of Search Marketing, you’ll oversee the strategic components of an integrated SEM campaign. You’ll work with the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships. Day to day, your responsibilities will include:

  • Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
  • Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
  • Ensuring that media deliverables meet and align with client goals and objectives
  • Evaluating and recommending the most effective campaign approach to fulfill client objectives
  • Serve as day-to-day contact for mid-level clients
  • Prioritizing teamwork, delegating responsibilities and developing analysts for advancement
  • Ensuring that senior analysts are effectively developing and optimizing campaigns for added value
  • Overseeing budgeting process and allocation/negotiation with internal account teams

We’re looking for a whip smart Manager who is also a delight to work with, which usually includes:

  • A four-year degree and 5 to 7 years of paid search experience
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DART search expertise preferred)
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Great technical skills and working knowledge of HTML, JavaScript, etc.
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
    • Willingness to travel as needed – you’re open to new places, new faces and new ideas

About DigitasLBi 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.