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Assoc Dir, Advanced Analytics

Détails


Advanced Analytics Group


DigitasLBi’s Advanced Analytics Group delivers insight from complex data analysis by applying a variety of quantitative methods and tools – from exploratory analysis to advanced statistical modeling and machine learning – to optimize media programs and to discover new paths for growth. We collaborate with Media, Creative, Technology and other capabilities to design robust, data-driven marketing strategies for our clients and to maximize return on their marketing investments.

Responsibilities


Associate Directors on the Advanced Analytics team are involved with a broad range of clients and are responsible for multiple analytic projects, from ideation and strategy to delivery of results. Your activities will include:

  • Conceptualizing and communicating analytically-driven solutions centered around digital marketing to help drive results for our clients
  • Collaborating with internal and external clients to establish clear business and measurement objectives and project requirements, including appropriate staffing, timelines, data sources and methods
  • Overseeing the execution of multiple projects simultaneously to deliver error-free work on time
  • Coaching multiple direct reports to ensure high utilization, promote job satisfaction and guide technical and professional development across teams
  • Building technical teams to process and integrate disparate data sources, apply quantitative methods to high-dimensional datasets, and analyze and interpret results
  • Demonstrating expertise and thought leadership across a broad array of marketing and data science concepts, including database marketing, integrated channel marketing, and analytical infrastructure, tools and techniques

Qualifications


Our Associate Directors are highly qualified, highly motivated individuals with deep intellectual curiosity, rigorous analytic training, and industry experience leading analytic projects and teams. We seek candidates with the following qualifications:

  • Bachelor’s degree in Economics, Mathematics, Statistics, Marketing, Finance or equivalent. Quantitative graduate degree (e.g., Statistics, Applied Economics, Data Science) strongly preferred.
  • 6+ years of professional experience in a quantitative role in Analytics, Data Science, Marketing, Technology or Management Consulting preferred.
  • Professional experience as a cross-functional project lead working with technical and non-technical stakeholders to solve complex business and marketing challenges through advanced analytics.
  • Professional experience applying advanced analytic methods to complex problems and communicating concepts, results and project details to key stakeholders.
  • Professional experience managing the work of multiple direct reports and building technical teams
  • Demonstrated thought leader for teams and clients on programming languages, statistical methods and analytic approaches.
  • Professional experience with several of the following: linear and logistic regression, discriminant analysis, dimensionality reduction, clustering, multivariate testing, text mining or complex data management and transformation.
  • Expert knowledge of at least one of R, Python or SAS. Knowledge of SQL, Hive, Hadoop, Amazon Web Services, Linux and/or Javascript strongly preferred.
  • Fluency in Microsoft PowerPoint, Excel and Word.

For more information, visit www.DigitasLBi.com

EOE

About DigitasLBi

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.