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Data Director


Our Data team is unique, we’re a community that is the driving energy behind the work that we do. Combining exclusive data partnerships and skills across a variety of tools and platforms, our team is a place where brilliant minds come together to make bold, award-winning ideas come to life.  We use data-focused insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

To help with this, we’re looking for an outstanding Data Director for a senior role to drive that transformation with our Media team. This director role will be instrumental in shaping the data driven strategy for our clients. Working closely with strategists, analysts and media planners this person will be responsible for managing quality of delivery, consistency and team synergy to ensure best practice is adhered to and we are delivering the best work to meet the client expectations.

Sound like you? Read on…

What You’ll Do

The Data Director will need to not only have an in depth understanding of data & data concepts as they are applicable to media but also be an expert in media, both digital and offline. This person will be accountable for ensuring the usage of data in all aspects of client business across multiple FMCG brands, working directly with other capability leads to ensure data-led thinking is consistently used throughout the team. 

Key Responsibilities

  • The ability to solve a multitude of problems by leveraging deep knowledge and experience in data and media
  • Form a real understanding of client’s consumers, business, brands and challenges, to articulate, position and implement data driven strategic & optimization plans for client and drive brand recognition and success
  • Seen as a thought leader when it comes to new applications and uses of data, is able to provide a client focused POV on a variety of topics including but not exclusive to media mix modelling, multi-touch attribution, and ad tech
  • Work with cross-capability teams to help define the correct questions to understand campaign performance and use supporting data to deliver the answers
  • Oversee the creation of clear, robust and thought-provoking campaigns and data-driven insights
  • Lead a team of analytics managers to ensure consistent delivery across entire account

What you’ll bring

This role requires a good understanding of all phases of the analytic process including data collection, preparation, modelling, evaluation, and insight generation. Candidate should demonstrate the ability to identify key business questions and how to approach answering them through data, ultimately guiding actionable recommendations. The creative use of data / data sources is a must, the candidate should have not only a strong analytical mind but also be resourceful when it comes to solving problems with limited initial data.

The candidate should have experience in measurement of both direct response and brand awareness campaigns. Experience working for a FMCG company on the client or agency side is a big advantage.

  • Degree educated
  • Expertise in cross-channel media measurement & strategy including both on and offline channels
  • Experience managing a team, demonstrate the ability to motivate and develop staff, as well as delegate effectively
  • Capable of translating complex data sets into insights that will help to drive client business forward
  • Able to present complicated data insights & strategic recommendations in a client facing manner and teach others to do the same
  • Experience working with clients to help them achieve marketing transformation fueled by data. Willing to go above and beyond to get the job done
  • Confidence to challenge the client and team and to ensure deliver on marketing metrics that drive business outcome
  • Brilliant client service and fostering that culture within your team to ensure smooth delivery across what is a complex piece of business
  • Demonstrate outstanding capabilities in data manipulation, cleansing, interrogation, and interpretation
  • Exposure to distributed/big-Data tech preferred (Hive/BigQuery/Scala/Spark etc.) Exposure to Python/R or other scripting languages highly desired
  • Understand the data vendors and partners in the marketplace and have the ability to leverage for client’s benefit
  • An interpersonal approach

What we’ll bring

A unique chance to work with great clients in an award winning digital agency. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.

An excellent opportunity to join a thriving and growing data department working with talented people whilst giving you the tools to develop your career.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, nationality, gender, sexual orientation, age, marital or disability status. 

If you’re keen on applying hit the ‘apply now’ link or reach out to me at chris.woolfenden@digitaslbi.com and connect with me on LinkedIn here http://bit.ly/2lDHLQJ

Number of Positions: 1

Location: London

Salary: Competitive Rates Apply

Closing date: 4th August 2017

Sobre DigitasLBi

Tenemos 40 oficinas en 25 países, cada una apoyando para formar y redefinir el paisaje de la estrategia, creatividad, media y tecnología. Estamos muy entusiasmados con los premios que hemos ganado – como por ejemplo “Titanium Lions”, “Gold Pencils” y “LinkedIn’s Most InDemand Employer List of 2014”. Pero lo que más nos energiza es la gente con la que trabajamos, nuestros clientes y el reto interminable que afrontamos: Producir increíbles ideas creativas, día tras día.

Además de grandes valores, grandes personas y grandes clientes, también tenemos un montón de ventajas que estamos orgullosos de ofrecer - cosas como días de vacaciones flexibles, reembolso de matrícula, descuentos de abonos de gimnasio y regalos de aniversario para las personas que han estado con nosotros más de 5, 10, 15 y 20 años. Y mientras homenajeamos a las personas que se han quedado con nosotros y han dado forma a la fuerza creativa que somos hoy en día, estamos siempre en busca de un gran talento nuevo que nos ayude a crecer aún más fuerte. Si eres tú, bueno, ven y únete a nosotros

DigitasLBi es un empleador de igualdad de oportunidades.