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Sr Analyst, Search Marketing

Detalles

Senior Analyst, Search Marketing

DigitasLBi a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

To help with this, we’re looking for an outstanding Senior Analyst – someone who can inspire junior staff and skillfully juggle multiple pieces of business. Sound like you? Read on.

What you’ll do:

As a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for Digitas clients. 

Day-to-day, your role includes:

  • Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
  • Building and presenting concise program readouts of performance towards key business metrics
  • Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
  • Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

We’re looking for strong, impactful work experience, which typically includes:

  • A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
  • Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
  • Strong client management and presentation skills
  • Expertise in managing numbers and proficiency in executing approved media buys
  • A firm pulse on the media marketplace and to provide insights into campaign results
  • A detail-oriented and organized approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Strong communication skills – you’re clear and thorough, yet concise
  • A passion for our industry, building relationships and a desire to contribute to a team
  • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

Got what it takes? We’d love to hear from you.

Sobre DigitasLBi

Tenemos 40 oficinas en 25 países, cada una apoyando para formar y redefinir el paisaje de la estrategia, creatividad, media y tecnología. Estamos muy entusiasmados con los premios que hemos ganado – como por ejemplo “Titanium Lions”, “Gold Pencils” y “LinkedIn’s Most InDemand Employer List of 2014”. Pero lo que más nos energiza es la gente con la que trabajamos, nuestros clientes y el reto interminable que afrontamos: Producir increíbles ideas creativas, día tras día.

Además de grandes valores, grandes personas y grandes clientes, también tenemos un montón de ventajas que estamos orgullosos de ofrecer - cosas como días de vacaciones flexibles, reembolso de matrícula, descuentos de abonos de gimnasio y regalos de aniversario para las personas que han estado con nosotros más de 5, 10, 15 y 20 años. Y mientras homenajeamos a las personas que se han quedado con nosotros y han dado forma a la fuerza creativa que somos hoy en día, estamos siempre en busca de un gran talento nuevo que nos ayude a crecer aún más fuerte. Si eres tú, bueno, ven y únete a nosotros

DigitasLBi es un empleador de igualdad de oportunidades.