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Analyst, Search Marketing & Analytics

Detalles

Analyst – Search Marketing & Analytics

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape. Right now, we’re looking for a smart, motivated Analyst to help us do this. Up for it? Read on.

What you’ll do:

As a Search Marketing Analyst, you’ll help execute and manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC).  Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.  

Day-to-day responsibilities will include:

  • Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
  • Actively participating in meetings and proactively documenting takeaways and next steps 
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
  • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
  • Monitoring emerging industry trends and summarizing them for internal and external stakeholders
  • Leveraging and developing proficiencies with SEM platforms, tools and resources
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
  • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
  • Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
  • Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients 

We’re looking for a talented Analyst who is also a delight to work with, which usually includes:

  • A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM preferred
  • Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
  • A detail-oriented approach and a desire to achieve objectives accurately
  • Solid quantitative and research skills, and proven data interpretation capability
  • Familiarity with the digital advertising space and a passion for growing that interest into a career
  • Strong communication skills – you’re clear and thorough, yet concise
  • A passion for building relationships and a desire to contribute to team building and event planning
  • Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right

Sobre DigitasLBi

Tenemos 40 oficinas en 25 países, cada una apoyando para formar y redefinir el paisaje de la estrategia, creatividad, media y tecnología. Estamos muy entusiasmados con los premios que hemos ganado – como por ejemplo “Titanium Lions”, “Gold Pencils” y “LinkedIn’s Most InDemand Employer List of 2014”. Pero lo que más nos energiza es la gente con la que trabajamos, nuestros clientes y el reto interminable que afrontamos: Producir increíbles ideas creativas, día tras día.

Además de grandes valores, grandes personas y grandes clientes, también tenemos un montón de ventajas que estamos orgullosos de ofrecer - cosas como días de vacaciones flexibles, reembolso de matrícula, descuentos de abonos de gimnasio y regalos de aniversario para las personas que han estado con nosotros más de 5, 10, 15 y 20 años. Y mientras homenajeamos a las personas que se han quedado con nosotros y han dado forma a la fuerza creativa que somos hoy en día, estamos siempre en busca de un gran talento nuevo que nos ayude a crecer aún más fuerte. Si eres tú, bueno, ven y únete a nosotros

DigitasLBi es un empleador de igualdad de oportunidades.