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Sr Analyst, Search Marketing

Detalles

Senior Analyst – Search Marketing

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape. Right now, we’re looking for a strong Senior Analyst to help us do this. Up for it? Read on.

What you’ll do:

As Search Marketing Senior Analyst, you’ll help lead the execution of tactical components within integrated SEM campaigns. You’ll play a key role in the strategy, planning and reporting of SEM campaigns. Day-to-day, your responsibilities will include:

  • Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goals
  • Taking direct responsibility for revenue generation on behalf of the media capability
  • Assisting in developing media capability training sessions that can be used by global media offices
  • Actively participating in meetings and proactively identifying campaign execution issues
  • Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
  • Working directly with the VP/Director, SEM to establish performance metrics, report results and foster client and vendor relationships
  • Translating campaign/client goals into SEM strategic tactics and effectively executing those tactics
  • Implementing Paid Search best practices, providing refinement and optimization recommendations
  • Monitoring emerging industry trends and communicating them both internally and externally
  • Leveraging and developing proficiencies with SEM tools and resources
  • Developing campaign copy/creative – text-based titles and descriptions – and tagging traffic or creative elements to sites per the creative rotation instructions

We’re looking for a talented Senior Analyst who is also a delight to work with, which usually includes:

  • A four-year degree, and 2 to 4 years of online media experience, preferably SEM
  • Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
  • Strong familiarity with the digital environment and media planning and buying process, as well as cross-channel media tools
  • Expertise in managing numbers and proficiency in executing approved media buys
  • A firm pulse on the media marketplace and to provide insights into campaign results
  • A detail-oriented approach to achieving objectives
  • Strong communication skills – you’re clear and concise
    • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Sobre DigitasLBi

Tenemos 40 oficinas en 25 países, cada una apoyando para formar y redefinir el paisaje de la estrategia, creatividad, media y tecnología. Estamos muy entusiasmados con los premios que hemos ganado – como por ejemplo “Titanium Lions”, “Gold Pencils” y “LinkedIn’s Most InDemand Employer List of 2014”. Pero lo que más nos energiza es la gente con la que trabajamos, nuestros clientes y el reto interminable que afrontamos: Producir increíbles ideas creativas, día tras día.

Además de grandes valores, grandes personas y grandes clientes, también tenemos un montón de ventajas que estamos orgullosos de ofrecer - cosas como días de vacaciones flexibles, reembolso de matrícula, descuentos de abonos de gimnasio y regalos de aniversario para las personas que han estado con nosotros más de 5, 10, 15 y 20 años. Y mientras homenajeamos a las personas que se han quedado con nosotros y han dado forma a la fuerza creativa que somos hoy en día, estamos siempre en busca de un gran talento nuevo que nos ayude a crecer aún más fuerte. Si eres tú, bueno, ven y únete a nosotros

DigitasLBi es un empleador de igualdad de oportunidades.