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BUPA Global LATAM

BUPA: A PPC & Performance Campaign Success Story in LATAM

SUMMARY

DigitasLBi drove BUPA’s brand awareness through a smart online advertising strategy, increasing leads in new LATAM markets

AWARDS

EU Search Award BUPA

After an initial pilot in Mexico, we wanted to expand Bupa’s Digital presence using new performance channels to reach the Globalista Target and achieve more qualified leads their Sales Center could transform into sales.

Our target were Globalistas, people (more than 66% are men) 40 years old or older with a high net worth and prestige jobs (CEOs, Managers, Directors). Globalistas travel frequently for work and pleasure and they are looking for a complete health insurance package.

We reached Globalistas with a multichannel strategy in 7 Latin American countries. Every channel employed was selected for segmentation abilities and connection to the target. We also analized sales calls and live chat to further optimize our efforts. The results were stellar.