Structured innovation is most effective when running as an extended program with a bold mission. We call this an innovation lab. It provides the space, infrastructure and talent flow to produce a steady stream of innovative products and services.
We make a physical space to create a focus for the activity, with an operating team of creative, strategists, technologist, users and the client. Depending on the question we have differently structured approaches to come to an end delivery.
The lab stands for rapid development and testing of digital products and services. This development lives in a flexible environment that encourages collaborative working between teams. A team can consist of internal and external participants.
The lab is also a statement within our own organization, with which we say that we have a platform for people to bring ideas to life. Projects within LABS should be innovative (technical or conceptual). It should have a WOW factor or have a client opportunity. In LABS we host speakers, talk about innovations, give workshops and share output from international LABS.