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Connected Commerce

A SNAPSHOT OF THE MODERN SHOPPER

Connected Commerce Survey 2014

Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience. To guide brands through the new consumer shopping journey, DigitasLBi has conducted a first-of-its-kind, international (USA, United Kingdom, France, China, Singapore, Germany, Spain, Italy, the Netherlands, Sweden, Denmark, Belgium) survey of the latest trends in multi-platform shopping. The study reveals surprising new shopping habits and influences that have transformed how, where, and why we buy.

Key findings:

  • Smartphones and m-commerce take center stage
  • New role of point of sales and emerging shopping behaviors: ROPO and Showrooming
  • Social media's influence and social sharing practises vary widely, with China leading

 

View The Global Infographic

Download The Global Survey

Download The Press Release

Latest Connected Commerce Surveys

Connected Commerce 2015

Connected Commerce 2016

Media Contacts

US
Barbara Nonas
Barbara.nonas@digitaslbi.com
+1 (0) 212 699 0234

UK
Julia Conroy
julia.conroy@digitaslbi.com
+44 (0)20 7063 6914

Europe West
Amélie Cruchet
amelie.cruchet@digitaslbi.fr
+33 (0)1 49 68 12 74

International
Gareth Jones
gareth.jones@digitaslbi.com
+44 (0)20 7063 6263