Real-time marketing nowadays is about engaging consumers and driving purchasing decisions by adding value at every touch point. With BrandLIVE we provide the requirements needed for real-time marketing. It offers a set of tools and services that enable brands to spot relevant conversations, and create in real-time the contents that will sparkle relevance, creating brand value and customer engagement, conveniently set up in an appropriate always-on connected Newsroom.
Practically, BrandLIVE’s offering is based on three parallel services: insights, creativity and distribution, provided by a fully dedicated team, combining data scientists with social media consultants, visual designers and copywriters and strategic planners. We always work closely together with the client on these projects, for maximum results.
For insurance company Centraal Beheer we created a new, exciting element to its brand communication, that generated a bigger impact, increased effectiveness of campaigns and was flexible enough to respond to current events at the same time. Because Centraal Beheer has made BrandLIVE an integral part of their way of doing business, we succeeded in changing their brand communication for good: dynamic, groundbreaking, relevant. Read more about our BrandLIVE case for Centraal Beheer.
To launch travel organization TUI’s new pay off “Discover Your Smile” we developed and implemented a diverse range of social content formats that capture the feeling of (going on) vacation.By spreading the balanced practice of paid, owned and earned channels, all expectations were exceeded: the media value grew 200% compared to the same period the year before.
Simona De Silvestro
Swiss racing driver Simona De Silvestro tested for Formula 1 team Sauber in Valencia. During this period test, we created original content on the fly: Tweets, Facebook posts, YouTube clips, Professional material mixed with behind-the-scenes snapshots. In just three days we reached an audience of 1.3 million, with an exposure of 5.1 million and earned $200.000 worth of media value.