‘This project is just the beginning’, says Nathan Coppens, Account Director Innovation at DigitasLBi Amsterdam. ‘360 and VR are the future and fashion is anything but conservative. We believe it’s a match made in heaven. And this 360 and VR technique is making more and more headway every day concerning quality and affordability. We clearly see a shift that is transforming VR into a broadly accepted, used and experienced technique. And we salute this development.’
Virtual reality at fashion shows
Using VR at fashion shows, designers can show their fashion to a broader audience. They can demonstrate their designs in a controlled yet immersive environment. It’s about being there, without being there.
Even better, with the quality as it is and the use of ‘spatial’ audio you can create a very vivid and real First Row experience. And that is what a designer wants: to create impact.
VR can provide that in full. And concerning marketing and commercial purposes you reap all the benefits of the social buzz effect, the virtual sharing of interests and in the near future even the ordering of what you see before you. This makes the VR experience a magical addition, with many layers, to the fashion world. DigitasLBi is proud to be part of that.