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October 23, 2016 • Amsterdam, Noord-Holland

DigitasLBi Amsterdam Starts E-Commerce Roll-Out For MCM

DigitasLBi Amsterdam has started the European e-commerce roll-out for the exclusive luxury bags and accessories brand MCM, based in South Korea. After winning the worldwide pitch DigitasLBi Amsterdam was asked to, besides the European roll-out of the platform, fully arrange the management for all regions by means of their Global Managing Service. The platform is live since July 2015.

"We currently service an abundant amount of international clients from our Amsterdam office. MCM is a great addition to our portfolio. MCM’s ambitions are enormous and we are of course very proud to service them with our Amsterdam team”, says Dirk van den Bosch, Managing Director DigitasLBi Amsterdam.


Omni-channel shopping experience

MCM started developing their international e-commerce platform in February 2015. The site for both Asia and America is also up and running. The European site, responsibility of DigitasLBi Amsterdam, is part of the Omni-channel shopping experience. Next to the development of the European roll-out, DigitasLBi also set forth a strategic roadmap for the coming years.


About MCM

The South-Korean company MCM, Modern Creation Munich, designs and creates exclusive luxury bags and accessories. They were founded in 1976 in Munich, then home to the international jet set of the Seventies. With flagship stores in Beijing, Munich, London, New York and Shanghai their luxury leather goods are widely appreciated, sold worldwide and seen with celebrities such as: Dita Von Teese, Ivanka Trump and Heidi Klum.

"MCM’s ambitions are enormous and we are of course very proud to service them with our Amsterdam team"

DigitasLBi is a modern, data-inspired agency. We fuse creativity, data, and technology to help our clients transform their business. A top-ten global marketing and technology agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is part of Publicis.Sapient a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com. 

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