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April 13, 2017 • New York, NY

Digitas Studios Boosts Content Team; Hires Three Power Players

L to R: Paul Potenzone, Dino Markus, Caitlin Bergmann
  • Digitas Studios, the content arm of DigitasLBi, welcomes a trio of power hitters to its expanding team: Paul Potenzone, Dino Markus, and Caitlin Bergmann.
  • Paul will be joining as SVP, Content, leading the Studios practice for the New York and Atlanta regions.
    • Joins from creative shop KBS (formerly Kirshenbaum Bond Senecal & Partners). Led content for Allstate, BMW, Goldman Sachs, Intel, and Vanguard, among others.
    • Reports to Scott Donaton, Chief Content Officer and head of Digitas Studios.
  • Dino joins as VP/Group Content Director, reporting to Paul.
    • Previously general manager/creative director, Major League Gaming.
    • Oversaw a full-service in-house team that developed original content for MLG and the Activision Blizzard Media Network.
  • Caitlin joins as VP/Content Director, reporting to Sean Mahoney, VP/Group Director.
    • Previously at Mediacom, where she was partner/director of content & creative.
    • Prior roles include producer for NBCU, Lifetime, and A&E Networks.
  • All three roles are based in NY. Potenzone and Markus will start on April 17, with Bergmann starting on April 24.
  • “Paul, Dino, and Caitlin will transform and strengthen our national and New York content teams. Digitas Studios is now 30-people strong, working across over 20 brands in all seven offices across NAWe’re thrilled to be welcoming this power trio,” says Scott Donaton, Chief Content Officer and Head of Digitas Studios.
  • These hires come less than a month before the 10th annual Digitas NewFront, a pioneering event that showcases the potential of digital content. Digitas created and founded the NewFronts, and remains the only agency presenter.