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June 13, 2016 • Singapore

DigitasLBi promotes Annette Male to role of Chief Executive;Officer, APAC;

Singapore  14 June 2016: Global marketing and technology agency DigitasLBi has promoted current Managing Director, Singapore,Annette Male to the role of Chief Executive Officer, APAC.

Male joined DigitasLBi in Singapore as Managing Director in March 2015, and has since doubled the size of the business, helping to win new accounts from clients including Unilever, Pernod Ricard and UOB, aswell as growing the team with key senior hires in strategy, client services and creative. Under her leadership, the agency was recently named Digital Agency of the Year by Marketing magazine.
She will now be responsible for driving growth for DigitasLBi across the entire APAC region, which includes Singapore, Australia, India, HongKong, China and Japan.
Before joining DigitasLBi, Male was Deputy Managing Director at CRM agency Kitcatt Nohr, part of the DigitasLBi family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.
Current Chief Executive Officer, APAC, Roy Capon is leaving DigitasLBi to take up a new role in Australia, following four years of leadership which have seen him oversee huge growth and transformation in the APAC region. 

Doubled the size of Singapore business in one year.
Annette Male, Chief Executive Officer, APAC at DigitasLBisaid:“After a brilliant year running the Singapore business, I’m delighted to be stepping into this expanded role. I’m really looking forward to building our unique data-driven approach, working with the best talent in the region and continuing to deliver award-winning work which makes a place for our clients’ brands in people’s lives.”
Ewen Sturgeon, Chief Executive Officer, International, DigitasLBi added: “I’d like to thank Roy for his work over the last four years  he has transformed the APAC region and is handing an exceptional team and roster of clients over to Annette. 
Annette has built a reputation for being a first-class client lead and business developer as well as a great leader of the team in Singapore,where the office has gone from strength-to-strength under her leadership, as demonstrated by the recent Agency of the Year win. I’m very excited about working with her and the rest of her leadership team to continue building an outstanding offering in APAC.”

DigitasLBi is a modern, data-inspired agency. We are the only agency designed to offer clients who seek to transform their marketing with a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business.Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and medias pecialists to demonstrate what can be achieved when hard data meets imagination. Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with. In short, DigitasLBi exists to make your brand count. DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platformpurpose-built to solve for the challenges of today’s digital world —where companies seek to become fully digital businesses.Publicis.Sapient is 23,000 people strong, across 100 offices in 50countries.  For more information, visit www.publicis.sapient.com.  

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