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F8 2017: Facebook Workplace Could Jumpstart Employee Engagement

DigitasLBi

Matt Holliday

F8 2017: Facebook Workplace Could Jumpstart Employee Engagement

Facebook and work have always had a contentious relationship, with employers wary of that fine line between employees staying connected and simply falling down the rabbit hole of the newsfeed. The social site took some steps in late 2016 to formalize how Facebook could be used without too much distraction in the office with the widespread rollout of Workplace, which received some important and useful updates at F8 that make it a more realistic option for many companies. And with so many businesses considering how to encourage and enable employees to become brand ambassadors, Workplace could become the tool to create a workforce better connected to each other, and ultimately to consumers.

How does it work?

Since its initial launch, Workplace has always been little more than a variation of all that Facebook offers, with the same features you use day-to-day on your personal Facebook accounts. Workplace is essentially Facebook connecting the dots for businesses wondering how to use the massive infrastructure of Facebook to streamline internal communication:

– Dedicated Groups pages for internal teams

– Multi-Company Groups for work with other businesses

– Facebook Live video integration for conferences and meetings

– Company-Only Newsfeed to track most recent updates to projects

– Work Chat for instant communication between employees

On the surface, there is a version of Facebook Messenger Bots that’s aimed at streamlining small tasks, like scheduling IT requests, notifying employees of appointments or meetings, and other general requests that can be easily automated. But the real improvement, and one that makes this a more realistic option for businesses considering a work communication tool like Slack or Yammer, has been made on the back end.

Workplace is also now more integrated with software already being used by businesses, including Salesforce, Box, Office, and more. This makes sharing documents easy, with the ability to view the documents in Workplace or on their native platforms, as well as making comments and tracking changes. Most importantly, this is all optimized for mobile, so you can keep the right people connected no matter where they may be.

Matt Holliday

Matt Holliday

Associate Director, Social Strategy AT DIGITASLBI

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