Quartz launches “Machines With Brains”—a new series about the intersection of humans, technology and artificial intelligence. For the first installment, Quartz partnered with HPE and DigitasLBi to develop a chatbot to help users learn more about the stories’ topics and how HPE creates technology related to the series. Sean Mahoney, VP Group Director, Digitas Studios shares his take on the partnership.
Programmatic ad buying seems confusing enough as it is, and now with a recent influx of first-price auctions in the space (historically these have operated as second-price auctions), the waters are even murkier. Not sure what any of this means to begin with? Liane Nadeau, Associate Director, Programmatic provides a helpful breakdown and includes some words of wisdom.
Marketers are experimenting with technologies that help integrate data from digital, TV and the physical store, but there are few true omnichannel solutions available today. Our own Andrew Colberg-Amador, SVP, Strategy and Analysis, speaks with eMarketer about solutions used by marketers and rising challenges.
Snapchat is going further to ramp up its ad platform, but they're still asking marketers to create ads that look like Snapchat. The app recently began circulating updated guidelines for advertisers to keep in mind while making Snap ads. Read on to learn more about these updates, check out Jill Sherman's take, and see the full list of Snap Ads guidelines.
On the eve of this year's Cannes Lions International Festival of Creativity, Snapchat will announce its new Snapchat Certified Partners program. The launch will unveil new products and features with advertising agency use top of mind. Jill Sherman speaks about these opportunities and how it will effect Snapchat's rival, Instagram.
Could Verizon take on Facebook and Google in online advertising? With its recent acquisition of Yahoo, this could be a real possibility! On its way to becoming a "third giant" in advertising, DigitasLBi's Shreya Kushari shares her predictions on the road ahead.
Digital media trends, they're just like us. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Experts like DigitasLBi's VP of Media Technology, Rob Auger, explain why this is happening and what can be done to fix it.
Move over Netflix? Snapchat's new original shows are attracting upwards of 10 million people in mobile viewership. Shows like "Second Chance" and "Phone Swap" have been gaining serious attention lately and we're interested to see how the content will make its way in with advertisers and coincide with mainstream TV. Jill Sherman covers what's on the horizon for Snap TV and what it could mean for us.
Pinterest is moving beyond the place where you save those healthy avocado recipes and home DIYs you haven't tried yet. After some time spent wondering where Pinterest fell within the social landscape, it looks like the site has gained the attention of ad buyers with its roll out of several new features and a forward push into the ad space. Jill Sherman shares insights about how Pinterest could be helpful for your clients, and don't forget to pin to your #workgrind board!
eMarketer just released their 2017 Facebook Advertising Report: 5 Factors That Could Rein In Future Growth. Unicorn, Jill Sherman, and other industry experts share their personal use of Facebook — with the growing sentiment that news and content seen on Facebook is not viewed as trustworthy.
Get the full 411 on Snapchat's updates to branded lenses and geofilters in this Digiday article. Updates will allow users to alter surroundings and faces much more than the known and loved puppy face filter. Read on to get more info on these changes, the numbers behind them, and an expert view from one of our own, Jill Sherman.
Here's a role you can't apply for on LinkedIn: Chief Artificial Intelligence Officer. In the recent past, there have been several new titles popping up, but this has by far been the one that has most grabbed our attention. Learn more about the new (robot) boss in town and see what our own Keith Soljacich, VP/Director of Technology, has to say.
Congrats are in order for our San Francisco office for officially becoming Lyft's Media AOR. Tony Weisman is quoted here talking about the partnership,
At our 10th annual NewFront, Chief Content Officer Scott Donaton and Group Nine CEO Ben Lerer announced a partnership around a new video content creation and distribution offering.
One of the main themes going into this year's Newfronts is trust and brand safety, and presenters will waste no time telling us why ads will be safest with them. DigitasLBi's Scott Donaton is quoted saying, "Brand safety is one of those elephants in the room." Find out from Scott and other experts on why the NewFronts is the best place to learn where content is safest.
DigitasLBi SF brought the beat back to Pandora by releasing their new "Sounds Like You" campaign to emphasize their commitment to delivering a personalized music streaming experience. Main ingredients: Digital shorts shot by an Academy Award winning director starring 18 of today's top artists including Big Sean and Gorillaz; Make Pandora, the 1st brand to use Snapcodes driving to a deep-link from OOH; Bringing first-to-market artist programs with Pitchfork and VICE's music channel Noisey.
The use of payment capabilities integrated into messaging apps could be the key to making chatbots the next big platform. This article tells us more about how the introduction of payments in messaging apps could affect chatbots in the same way that the introduction of in-app payments affected the App Store.
Chatbots. From the virtual assistant you never knew you always needed to the messaging apps helping brands provide 24/7 unprecedented customer support, chatbots are seeing just the beginning of a quickly growing upward trend. Read more to find out how our new techie friends are finding their way into everyday life and the value that comes along with them.
Growing up is hard - even for chatbots. Jill Sherman, SVP, North American Social Practice Lead, spoke with Marketing Land about their performance on platforms to date.