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DigitasLBi In the News

eMarketer • August 15, 2017

Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter

Julie Whiting of DigitasLBi Chicago joins other industry experts in this eMarketer report to share her insights on future programming plans of Facebook, Snapchat and Twitter, and the opportunities marketers will have as video content consumption across all three channels grows.

Adweek • August 7, 2017

KitchenAid Celebrates the Passion of the Everyday Cook in Lurpak-Like Ads  

KitchenAid partnered with DigitasLBi to create "Yours For The Making," their new campaign which aims to unify the brand's 25 product categories of major and small appliances. Adweek spoke with DigitasLBi's Laura Keeler, SVP/Group Creative Director, and KitchenAid's Christy Hoskins, Senior Brand Manager, about the work. 

Adweek • July 11, 2017

Quartz and Hewlett Packard Enterprise Created AI-Powered Ads to Take Readers Deeper Into Stories

Quartz launches “Machines With Brains”—a new series about the intersection of humans, technology and artificial intelligence. For the first installment, Quartz partnered with HPE and DigitasLBi to develop a chatbot to help users learn more about the stories’ topics and how HPE creates technology related to the series. Sean Mahoney, VP Group Director, Digitas Studios shares his take on the partnership.

Digiday • June 30, 2017

In programmatic, buyers sometimes don't know what type of auction they're bidding in

Programmatic ad buying seems confusing enough as it is, and now with a recent influx of first-price auctions in the space (historically these have operated as second-price auctions), the waters are even murkier. Not sure what any of this means to begin with? Liane Nadeau, Associate Director, Programmatic provides a helpful breakdown and includes some words of wisdom.

eMarketer • June 29, 2017

How Marketers Are Effectively Integrating TV, Digital and In-Store Data

Marketers are experimenting with technologies that help integrate data from digital, TV and the physical store, but there are few true omnichannel solutions available today. Our own Andrew Colberg-Amador, SVP, Strategy and Analysis, speaks with eMarketer about solutions used by marketers and rising challenges.

Business Insider • June 29, 2017

Snap is fighting to retain its identity even as it opens up to a sea of new advertisers

Snapchat is going further to ramp up its ad platform, but they're still asking marketers to create ads that look like Snapchat. The app recently began circulating updated guidelines for advertisers to keep in mind while making Snap ads. Read on to learn more about these updates, check out Jill Sherman's take, and see the full list of Snap Ads guidelines.

Adweek • June 12, 2017

Snapchat Is Ramping Up Agency Services and Unleashing the Next Generation of Its Ad Business

On the eve of this year's Cannes Lions International Festival of Creativity, Snapchat will announce its new Snapchat Certified Partners program. The launch will unveil new products and features with advertising agency use top of mind. Jill Sherman speaks about these opportunities and how it will effect Snapchat's rival, Instagram.

Business Insider • June 12, 2017

Verizon could take on Facebook and Google in online advertising — but it is not there yet

Could Verizon take on Facebook and Google in online advertising? With its recent acquisition of Yahoo, this could be a real possibility! On its way to becoming a "third giant" in advertising, DigitasLBi's Shreya Kushari shares her predictions on the road ahead.

Digiday • June 6, 2017

Viewability standards have a gaping hole: mobile apps

Digital media trends, they're just like us. Two of the big trends in digital media aren’t compatible: The drive to enforce viewability standards and the shift to mobile, particularly apps. Experts like DigitasLBi's VP of Media Technology, Rob Auger, explain why this is happening and what can be done to fix it.

Ad Age • May 31, 2017

What Mary Meeker Has to Say About Snapchat's TV Dreams

Move over Netflix? Snapchat's new original shows are attracting upwards of 10 million people in mobile viewership. Shows like "Second Chance" and "Phone Swap" have been gaining serious attention lately and we're interested to see how the content will make its way in with advertisers and coincide with mainstream TV. Jill Sherman covers what's on the horizon for Snap TV and what it could mean for us.

Digiday • May 23, 2017

‘Gold from a marketer’s perspective’: Pinterest is quietly gaining a foothold among marketers

Pinterest is moving beyond the place where you save those healthy avocado recipes and home DIYs you haven't tried yet. After some time spent wondering where Pinterest fell within the social landscape, it looks like the site has gained the attention of ad buyers with its roll out of several new features and a forward push into the ad space. Jill Sherman shares insights about how Pinterest could be helpful for your clients, and don't forget to pin to your #workgrind board!

eMarketer • May 17, 2017

Facebook Advertising 2017: Five Factors that Could Rein in Future Growth

eMarketer just released their 2017 Facebook Advertising Report: 5 Factors That Could Rein In Future Growth. Unicorn, Jill Sherman, and other industry experts share their personal use of Facebook — with the growing sentiment that news and content seen on Facebook is not viewed as trustworthy. 

Digiday • May 15, 2017

A Marketer Cheatsheet for Snapchat's Latest Lens, Filter Options 

Get the full 411 on Snapchat's updates to branded lenses and geofilters in this Digiday article. Updates will allow users to alter surroundings and faces much more than the known and loved puppy face filter. Read on to get more info on these changes, the numbers behind them, and an expert view from one of our own, Jill Sherman. 

The Drum • May 15, 2017

AI will change everything -- even the C-suite 

Here's a role you can't apply for on LinkedIn: Chief Artificial Intelligence Officer. In the recent past, there have been several new titles popping up, but this has by far been the one that has most grabbed our attention. Learn more about the new (robot) boss in town and see what our own Keith Soljacich, VP/Director of Technology, has to say. 

Adweek • May 9, 2017

If You Tweet a Bee Emoji at Pandora, You Can Listen to Beyonce’s Station  

Adweek • May 9, 2017

How Lyft Plans to Accelerate Its Momentum With a New Brand Marketing VP and Agency Roster

Congrats are in order for our San Francisco office for officially becoming Lyft's Media AOR. Tony Weisman is quoted here talking about the partnership, 

The Drum • May 5, 2017

DigitasLBi and Group Nine Media team up to breathe new life into brand assets

At our 10th annual NewFront, Chief Content Officer Scott Donaton and Group Nine CEO Ben Lerer announced a partnership around a new video content creation and distribution offering. 

Digiday • May 1, 2017

NewFronts publishers see an opening with recent YouTube, Facebook ad crises

One of the main themes going into this year's Newfronts is trust and brand safety, and presenters will waste no time telling us why ads will be safest with them. DigitasLBi's Scott Donaton is quoted saying, "Brand safety is one of those elephants in the room." Find out from Scott and other experts on why the NewFronts is the best place to learn where content is safest.

Adweek • April 18, 2017

Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming  

DigitasLBi SF brought the beat back to Pandora by releasing their new "Sounds Like You" campaign to emphasize their commitment to delivering a personalized music streaming experience. Main ingredients: Digital shorts shot by an Academy Award winning director starring 18 of today's top artists including Big Sean and Gorillaz; Make Pandora, the 1st brand to use Snapcodes driving to a deep-link from OOH; Bringing first-to-market artist programs with Pitchfork and VICE's music channel Noisey. 

Business Insider • April 11, 2017

Payments Is the 'Killer App' for Chatbots

The use of payment capabilities integrated into messaging apps could be the key to making chatbots the next big platform. This article tells us more about how the introduction of payments in messaging apps could affect chatbots in the same way that the introduction of in-app payments affected the App Store.