Here's a role you can't apply for on LinkedIn: Chief Artificial Intelligence Officer. In the recent past, there have been several new titles popping up, but this has by far been the one that has most grabbed our attention. Learn more about the new (robot) boss in town and see what our own Keith Soljacich, VP/Director of Technology, has to say.
Congrats are in order for our San Francisco office for officially becoming Lyft's Media AOR. Tony Weisman is quoted here talking about the partnership,
At our 10th annual NewFront, Chief Content Officer Scott Donaton and Group Nine CEO Ben Lerer announced a partnership around a new video content creation and distribution offering.
One of the main themes going into this year's Newfronts is trust and brand safety, and presenters will waste no time telling us why ads will be safest with them. DigitasLBi's Scott Donaton is quoted saying, "Brand safety is one of those elephants in the room." Find out from Scott and other experts on why the NewFronts is the best place to learn where content is safest.
DigitasLBi SF brought the beat back to Pandora by releasing their new "Sounds Like You" campaign to emphasize their commitment to delivering a personalized music streaming experience. Main ingredients: Digital shorts shot by an Academy Award winning director starring 18 of today's top artists including Big Sean and Gorillaz; Make Pandora, the 1st brand to use Snapcodes driving to a deep-link from OOH; Bringing first-to-market artist programs with Pitchfork and VICE's music channel Noisey.
The use of payment capabilities integrated into messaging apps could be the key to making chatbots the next big platform. This article tells us more about how the introduction of payments in messaging apps could affect chatbots in the same way that the introduction of in-app payments affected the App Store.
Chatbots. From the virtual assistant you never knew you always needed to the messaging apps helping brands provide 24/7 unprecedented customer support, chatbots are seeing just the beginning of a quickly growing upward trend. Read more to find out how our new techie friends are finding their way into everyday life and the value that comes along with them.
Growing up is hard - even for chatbots. Jill Sherman, SVP, North American Social Practice Lead, spoke with Marketing Land about their performance on platforms to date.
Publishers are now opting to launch single-subject verticals. But why? Scott Donaton, Chief Content Officer, spoke with Digiday about the recent shift.
Econsultancy calls the new DLBi site bold, colorful, and unique. We couldn't agree more.
A couple of folks noticed a few changes we made to our unicorn logo, who then passed that tip off to the team at Under Consideration. Check out the analysis.
Team Mattel is leading the way: DigitasLBi and Mediavest | Spark's partnership won media and planning for the entire Mattel portfolio including brands like Barbie, Fisher-Price, Hot Wheels and American Girl. Catherine Balsam-Schwaber, EVP/Chief Content Officer of Mattel, said of the agency duo: "With their proven expertise across digital platforms, Mediavest
DigitasLBi's holiday card is still spreading the love and the facts into the new year, as seen in this Diverge article. "No matter which way you spin it, 2016 has been a newsworthy year -- especially when it comes to fake news. As we turn to 2017, DigitasLBi is celebrating real news by empowering the next generation of women journalists," says Steve Baker, VP/Director, Creative.
'Tis the season for chatbot holiday shopping. 2016 marks the first year of chatbots being available for consumer online shopping. Read more in this article about shipping and returns, customer service, gift recommendations, deals and wish lists and more. Happy chatbotting.
The New York Stock Exchange is one of America's oldest institutions (224-years-old!) and is doing amazing things on Snapchat. Unlike other brands who rely on Snapchat's paid ads, the stock exchange pushes content on their own channel by showcasing interviews with celebrities and businesspeople. To further demystify what they do, the NYSE called on DigitasLBi to provide social strategy for paid media (specificially geofilters) on the platform.
Digiday’s Lucia Moses attended and covered yesterday’s NewReality event. She spoke with Scott Donaton, Chief Content Officer; George Hammer, SVP, Content, DigitasLBi Studios; and Lauren Clifford, VP, Group Director, DigitasLBi Studios, as well as some brand marketers.
As Head of Programmatic for DigitasLBi North America, Carol Chung educates and integrates. She advises clients on tools to use, pricing models to follow and strategies to leverage so that they can get the most out of programmatic for their businesses.
Snapchat’s latest redesign puts personal messaging back into focus.
eBay and DigitasLBi San Francisco teamed up to show consumers that their old phone has more value than they think, and can be turned into something valuable and meaningful.