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Campaign Manager

Overview

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We are always looking to grow and better our business – and the Account Management team is the catalyst for that growth. Our focus is on building the client’s business, the account relationship and the expertise of our team. That means spotting game-changing ideas to grow our client’s business and solve challenges. Selling ideas fearlessly and confidently. And keeping things simple, organized and clear – even in the most complex situations – so that we can make great work. 

Campaign Manager

A Campaign Manager is at DigitasLBi is a multi-faceted individual with both external client-facing and internal implementation and project management responsibilities. Performing media services delivery tasks as well as specialist ad-operations, campaign set-up, delivery and reporting responsibilities, you will work in-conjunction with the wider media teams to meet client, campaign and project deliverables. Sound like you? Read on.

What you’ll do:

  • Manage, deliver and monitor media campaigns across the spectrum of paid media channels, in conjunction with specialist Planners and Client Services teams
  • Prepare, analyse and own performance reports for clients, including communicating key metrics, goal attainment, time-based progress comparisons and completed/planned activities with support from the Client Services team
  • Actively prepare slides for monthly/quarterly reviews including performance analysis, competitor analysis and creative analysis as and when necessary in conjunction with the wider media team
  • Assist Client Services team with day-to-day client management requirements, acting as the specialist resource across accounts for media campaign deliverables (eg. attending client meetings and/or WIPs as and when needed, fielding campaign enquiries, working with partner creative agencies to deliver client campaign requirements)
  • Advise media team and advertisers on best practices and strategies for both conversion tracking and remarketing tags
  • Be the point of contact for clients using tag management systems and liaise with vendors to resolve technical issues
  • Develop professional relationships with publisher account services and ad Ops teams, technology vendors and other members of the industry to facilitate collaborative communication when issues arise.
  • Traffic creative via agency side adserver and updating weighting, creative rotations and URL’s as needed
  • Create and QA conversion tags for advertiser websites; piggyback and QA publisher tags and troubleshoot tracking issues
  • Investigate discrepancies with campaign delivery and performance and work with media team and publishers to develop solutions

We’re looking for strong, impactful work experience, which typically includes:

  • Undergraduate Degree in Business, Marketing or a related discipline
  • At least 3 years’ experience working in online marketing, with media agency experience preferred 
  • Understanding and experience with digital marketing, ad delivery and measurement technologies including adservers, tag management systems, client-side analytics systems (eg. Google Analytics) and multi-touch-attribution platforms
  • Able to manage expectations through clear, concise and tailored communication – working with the Client Services team to ensure clients expectations are managed appropriately
  • A team player, supporting and promoting agency & team accomplishments versus personal achievement
  • A clear communicator who can build positive and collaborative relationships with clients, colleagues and stakeholders.
  • The capacity to sell ideas and present alternatives in a convincing fashion, and the flexibility of knowing when to push the boundaries and when to shift direction
  • Intermediate to advanced understanding of the suite of Microsoft office products including, PowerPoint, Word and Excel. Knowledge of HTML and JavaScript useful.

About DigitasLBi 

We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – such as Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.

On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us

We are an equal opportunity employer and value diversity at our company. We prohibit discrimination on the basis of any characteristic protected by applicable law including, but not limited to, race, color, religion, national origin, sex (including pregnancy), age, sexual orientation, gender identity or expression, disability, veteran status, or military status.