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Associate Director, Creative Strategy

Overview

At DigitasLBi, a deliberately diverse set of experts come together to create bold, brave advertising and other innovative marketing products and services for a diverse range of clients. We use data-informed and culturally-inspired insights for strategies that guide the efforts of creative, technology, data and media specialists – a truly integrated offering. Together we exist to make brands count in the everyday lives of people and strive to disrupt conventions with an innate understanding of the connected consumer.

We’re looking for a brand-minded and digitally savvy Associate Director of Creative Strategy to lead the team in driving forward one of the biggest brand opportunities of the year. Our ideal candidate is someone who pushes for transformative insights and develops powerful strategic stories, but can also deliver whitespace opportunities and disruptive ideas to our clients. Ultimately, someone who will create demand for Creative Strategy’s contribution, both internally and with clients, by demonstrating its impact every day.

Sound like you? Read on…

  

What You’ll Do:

In this role as Associate Director, Creative Strategy, you’ll lead the strategy on the day-to-day business for one of our most exciting and creative accounts, shaping provocative campaigns that include Video, Print, Digital, Events, Social, Shopper and CRM.

Day to day, your responsibilities include:

  • Leading the strategic thinking for the brand and partnering directly with Creative Teams to ensure powerful work that works well
  • Collaborating across in-house capabilities – Media, Social Strategy, Shopper Marketing, Data & Analysis, Technology - in order to bring to life strategies and executions that create a seamless brand experience at every point in the consumer journey
  • Apply innovative research and listening methodologies to create relevant, breakthrough consumer insights
  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Contributing to the overall thought-leadership program within the Strategy department for internal inspiration and understanding, as well as client learning and development.
  • Lead team brainstorms and workshops that efficiently solve creative problems
  • Taking on responsibility for creation of various award submissions on your respective brands, including those for creative, strategy and effectiveness award shows.

Who You Are:

We’re looking for a talented and driven Associate Director who’s both interesting and fun to be around, and usually comes with:

  • A four-year college education and 7 to 9 years of marketing communications experience, preferably working in Account Planning/Brand & Creative Strategy role
  • Strong brand planning background but digitally savvy
  • Experience managing team and mentoring individuals.
  • Creative problem solver who brings curiosity and critical thinking to every challenge
  • Proven track record of building trust with clients and internal team members at all levels

About DigitasLBi



On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us. 

DigitasLBi is an equal opportunity employer.

About DigitasLBi 

We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – such as Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.

On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us

We are an equal opportunity employer and value diversity at our company. We prohibit discrimination on the basis of any characteristic protected by applicable law including, but not limited to, race, color, religion, national origin, sex (including pregnancy), age, sexual orientation, gender identity or expression, disability, veteran status, or military status.

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