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Assoc Dir, Search Marketing

Overview

Associate Director – Search Marketing


DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling. Paving the way for this is our powerful Search Marketing team, determined transform the marketing landscape. Right now, we’re looking for an outstanding Associate Director to help lead the charge. Up for it? Read on.


What you’ll do:


As Associate Director of Search Marketing, you’ll build the strategy and oversee planning and reporting of DigitasLBi client SEM campaigns, ensuring ongoing performance optimization. Day to day, your responsibilities will include:

  • Shaping and articulating the department and agency’s view on customer segmentation, media strategy tactics and execution
  • Managing the strategic components of an integrated SEM campaign, including both Paid Search (Pay-Per-Click) and Search Engine Optimization (SEO)
  • Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
  • Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
  • Identifying and addressing client issues, as well as new opportunities within existing client business
  • Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact
  • Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects
  • Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
  • Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training

We’re looking for a whip smart Associate Director who is also a delight to work with, which usually includes:

  • A four-year degree and 7 to 9 years of paid search experience (SEO and creative agency experience preferred)
  • Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DART search expertise preferred)
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Great technical skills and working knowledge of HTML, JavaScript, etc.
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

About DigitasLBi 

We are an equal opportunity employer and value diversity at our company. We prohibit discrimination on the basis of any characteristic protected by applicable law including, but not limited to, race, color, religion, national origin, sex (including pregnancy), age, sexual orientation, gender identity or expression, disability, veteran status, or military status.