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Vice President/Group Director, Data & Analysis

Overview

Vice President/Group Director, Data & Analysis (DNA)

who has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. You’ll coordinate with leadership to allocate and implement innovative direction.

Tasks and responsibilities include:

Customer database analytics, marketing consulting services, and digital media analytics: these are just a few of the ways our team assist clients in making smarter decisions and achieving greater results. As a Vice President/Group Director within our DNA capability, you’ll engage clients in economic insights and drive strategic thinking into client marketing solutions. Day to day responsibilities will include:

  • Define the scope and approach of strategic projects for clients
  • Serve as key DigitasLBi thought leader in aligning digital strategy and eBusiness transformation with a client’s broader business goals and objectives
  • Direct ongoing client relationships to exceed expectations and strengthen relationship
  • Lead thorough responses to client strategic issues. Topics may include enterprise-wide interactive strategy, strategic budgeting decisions, competitive assessments, technology points of view, and business case analyses
  • Develop framework for all aspects of digital Marketing, including variety of strategies
  • Prospect, qualify and close major DNA new business opportunities. Make significant contributions to and establish relationships with prospective clients, increasing DigitasLBi’s potential for business.
  • Establish and maintain substantial and influential relationships with client senior management
  • Interact with general managers to coordinate resources across offices and projects
  • Coordinate with Creative, User Experience, Technology, Media Planning and Project Management
  • Provide methodological support, coaching, training and advice to S&A staff on multiple client and internal assignments
  • Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing DigitasLBi intellectual capital and developing innovative concepts

To qualify, you’ll need:

  • Four years of college education (mathematics or economics focus preferred)
  • 12–14 years of experience of meaningful experience in marketing consulting, advertising, or interactive
  • Deep familiarity with the digital environment and expertise in aligning marketing strategies with business needs
  • Strong knowledge of integrated marketing and CRM disciplines
  • In-depth knowledge of multiple industries including telecommunications, retail, CPG, financial, and retail
  • Proven leadership ability, including strong interpersonal skills and a team-player attitude with clients
  • An artful ability to translate unstructured business solutions into innovative customer marketing programs
  • Exceptional written, oral communication, and presentation skills – you’re articulate, poised and concise
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got the goods? We’d love to hear from you.

About DigitasLBi

 

We are an equal opportunity employer and value diversity at our company. We prohibit discrimination on the basis of any characteristic protected by applicable law including, but not limited to, race, color, religion, national origin, sex (including pregnancy), age, sexual orientation, gender identity or expression, disability, veteran status, or military status.