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Vice President/Group Director, Data & Analysis

Overview

Vice President/Group Director, Data & Analytics (DNA)

About DigitasLBi

DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next … and then we take them there. Across 40 offices in 25 countries around the world we have more than 6,000 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology. 

Our skills and passions span insight, brand building, content creation and distribution, as well as the ability to help brands embrace the creative and technological change that is revolutionizing their businesses. We act as strategic partner to some of the world’s most exciting companies across a wide range of industries including FMCG, financial services, publishing, retail, telecoms and travel. There are many things that make DigitasLBi unique but if we had to choose one it would be our ability to connect data with storytelling to help make brands special, shareable & more ultimately valuable wherever, whenever & however people choose to engage with them.

We’re searching for a Vice President/Group Director, Data & Analytics (DNA) who has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions. You’ll coordinate with leadership to allocate and implement innovative direction. 

Key Responsibilities

  • Data Strategy – Design and execute approach to ingesting and activating the right data for various media and creative executions across all channels
  • Tech Leadership – Oversee team supporting Ad Servers and Data Management Platform administration. Provide relevant POVs on industry trends and solutions to futureproof stack approach. Also oversees all aspects of tagging and media trafficking with dedicated Director of Tech Ops and Trafficking reporting into the Group Director.  
  • Insights – Uncover insights about customers using first, second and third party behavioral data.
  • Analytics – measure ROI of investment in data and demonstrate ongoing performance and cost savings
  • Orchestrator - Be a knowledge leader and a reliable source of “what we know” and a partner for filling knowledge gap – connect dots and create consistency across disparate lines of business.
  • Leader - Identify efficiencies and create more effective and innovative ways of working for a large, cross-functional team. Combine data, talent/capabilities, technology and industry relationships to create high margin, revenue-generating products in the areas of targeting/ad serving, optimization, social amplification, and new ad models.

Skills and Abilities

Functional Competencies:

  • Technical Expertise:  Deep understanding of data and adtech / martech, likely has experience in product management, solutions engineering or another technical area
  • Strategic intelligence:  Well versed in qualitative, quantitative and analytic techniques and can focus this knowledge to help us drive action.  Knows the right questions to ask in each circumstance.
  • Operational leadership:  Able to scale our approach through team capability building and tool development.
  • Marketplace knowledge:  Demonstrate deep knowledge of the research and analytics marketplace – the vendors and data sources we can tap to drive our business forward.  And build new knowledge about emerging providers.
  • Relationship building:  Achieve trusted advisor status with key client and internal stakeholders.

Leadership Qualities

  • Collaboration:  Actively support fellow team-members and look for ways to facilitate the success of others.  Integrate seamlessly with team members
  • Organization and planning:  Plan, organize, schedule and commit time and effort in accordance with your wider goals.  Effectively manage out “noise” to focus on work of highest impact and importance.
  • Persistence: Demonstrate tenacity and willingness to go the distance to get new things done.  Comfortable in dealing with ambiguity and managing change.  Move through road-blocks with enthusiasm and alacrity.
  • Talent management:  Identify and attract a-talent and coach people in their current roles to improve performance and prepare them for advancement.
  • Innovation/strategic visioning:  See and communicate the big picture in an inspiring way.  See opportunities before they fully materialize and galvanize the team to deliver.

To qualify you’ll need:

  • Four years of college education (mathematics or economics focus preferred)
  •   12-14 years of experience in marketing consulting, advertising or interactive
  •   Deep familiarity with the digital environment and expertise in aligning marketing strategies and business needs
  •   Strong knowledge of integrated marketing and CRM disciplines
  •   In depth knowledge of multiple industries including telecommunications, retail, CPG, financial
  •   An artful ability to translate unstructured business solutions into innovative customer marketing programs
  •   Exceptional written, oral communication, and presentation skills – you are articulate, poised and concise
  •   Willingness to travel as needed; You are open to new places, new faces and new ideas

Got the goods? We’d love to hear from you. DigitasLBi is an equal opportunity employer.

About DigitasLBi

We’ve got 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – such as Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day.

On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 15, 20 years and more. And while we celebrate the people who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us

We are an equal opportunity employer and value diversity at our company. We prohibit discrimination on the basis of any characteristic protected by applicable law including, but not limited to, race, color, religion, national origin, sex (including pregnancy), age, sexual orientation, gender identity or expression, disability, veteran status, or military status.