DigitasLBi strengthens their Singapore office with pivotal new senior hires including the appointment of Knox Balbastro as Regional Associate Creative Director, Lauren Ahearn as Business Director and Lawrence Lee as Strategy Lead.
The hires follow, a series of recent client wins for DigitasLBi Singapore; including UOB, Pernod Ricard and Unilever.
As part of DigitasLBi Singapore expansion, DigitasLBi has hired Knox Balbastro as Regional Associate Creative Director. Balbastro joins from Isobar where she spent the last two years as a Senior Copywriter with responsibility for the agency’s creative output on Singapore accounts including Republic of Singapore Navy, Singapore Exchange (SGX), FRANK by OCBC and Uniqlo.
Knox has worked on a range of leading brands over the past ten years, including Häagen Dazs, J&J, Omo, WWF, Clear and Samsung.
She has also been awarded at Cannes Lions, Singapore Digital Marketing Effectiveness awards, Adfest, Spikes Asia, Adstars Asia, Creative Guild Awards and Marketing Excellence Singapore. Additionally, Knox was involved in the ‘Its more fun in the Philippines’ campaign.
Commenting on the new role, Knox says:
I’m thrilled to be joining the DLBi team and being part of an agency that’s