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June 14, 2016 • Singapore

DigitasLBi expands Singapore office with key senior hires.

DigitasLBi strengthens their Singapore office with pivotal new senior hires including the appointment of Knox Balbastro as Regional Associate Creative Director, Lauren Ahearn as Business Director and Lawrence Lee as Strategy Lead. 

The hires follow, a series of recent client wins for DigitasLBi Singapore; including UOB, Pernod Ricard and Unilever.

As part of DigitasLBi Singapore expansion, DigitasLBi has hired Knox Balbastro as Regional Associate Creative Director. Balbastro joins from Isobar where she spent the last two years as a Senior Copywriter with responsibility for the agency’s creative output on Singapore accounts including Republic of Singapore Navy, Singapore Exchange (SGX), FRANK by OCBC and Uniqlo.

Knox has worked on a range of leading brands over the past ten years, including Häagen Dazs, J&J, Omo, WWF, Clear and Samsung.

She has also been awarded at Cannes Lions, Singapore Digital Marketing Effectiveness awards, Adfest, Spikes Asia, Adstars Asia, Creative Guild Awards and Marketing Excellence Singapore. Additionally, Knox was involved in the ‘Its more fun in the Philippines’ campaign.

Commenting on the new role, Knox says:

I’m thrilled to be joining the DLBi team and being part of an agency that’s 

We are delighted to have Lauren, Knox and Lawrence join the DigitasLBi family. After a fantastic 2015 when we doubled the size of the office, we want to continue building on our success and growing our scale in 2016. By bringing this talented trio onboard, we will further our ability to support our clients on their individual journeys of digital transformation here in Singapore and across APAC.

Lauren Ahearn joins DigitasLBi from Tribal/DDB Singapore, where she was responsible for SEA Unilever business for the past two years. Lauren has solid FMCG and Automotive expertise background having previously worked at Saatchi & Saatchi Singapore office leading the Lexus/Toyota and P&G business.

Lauren will oversee the Unilever and Disney business in Singapore. Commenting on the new role Lauren says:

I’m very excited to join the talented DigitasLBi team in Singapore at a time of rapid growth and expansion.

 

Lawrence joins from Gyro, where he spent the last two years as a Strategic Consultant. Lawrence has a hybrid background, having worked both client side for COMO Hotels & Resorts as well as agency side at Mirium (XM Asia) as a Strategist.

Lawrence will focus on key accounts such as Unilever Paddle Pop and Disney.

Annette Male, Managing Director at DigitasLBi  Singapore said:

We are delighted to have Lauren, Knox and Lawrence join the DigitasLBi family. After a fantastic 2015 when we doubled the size of the office, we want to continue building on our success and growing our scale in 2016. By bringing this talented trio onboard, we will further our ability to support our clients on their individual journeys of digital transformation here in Singapore and across APAC.

DigitasLBi is a modern, data-inspired agency. We are the only agency designed to offer clients who seek to transform their marketing with a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business.Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and medias pecialists to demonstrate what can be achieved when hard data meets imagination. Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with. In short, DigitasLBi exists to make your brand count. DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platformpurpose-built to solve for the challenges of today’s digital world —where companies seek to become fully digital businesses.Publicis.Sapient is 23,000 people strong, across 100 offices in 50countries.  For more information, visit www.publicis.sapient.com.  

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