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April 17, 2017 • Singapore

DigitasLBi expands client service team with Judy Cheong as new senior hire

DigitasLBi appoints Judy Cheong as Senior Account Director working predominantly on UOB.

Judy’s responsibilities will include the oversight and management of UOB Singapore as well as other key duties..

Prior to joining DigitasLBi, Judy worked four years at Ogilvy as Associate Digital & Social Strategy Director at Social@Ogilvy, Ogilvy & Mather Singapore, where she was responsible for leading social on 360 accounts such as the Ministry of Youth & Communications (MCCY), in Ogilvy Malaysia for MILO and Nescafé. Judy also spearheaded operations and business growth for Nestlé Singapore, instrumental in winning and managing the Electrolux Regional social business based out of Singapore.

“Judy has a fantastic track-record of accomplishments. I have no doubt, having her expertise on the team will be a great asset to UOB and other clients across Singapore and the region”.

Judy Cheong, Senior Account Director Singapore commented on her appointment: I’m excited to help DigitasLBi clients navigate through a complex digital landscape by making use of our data expertise, creating great content and ultimately achieving business success”.

Annette Male, CEO APAC said “Judy has a fantastic track-record of accomplishments. I have no doubt, having her expertise on the team will be a great asset to UOB and other clients across Singapore and the region”.

DigitasLBi is a modern, data-inspired agency.We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your businessOur global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.Our work is designed to make a place for our clients brands in the busy lives of the people they want to connect with.In short, DigitasLBi exists to make your brand count.DigitasLBi is part of Publicis.Sapient, a Digital Transformation platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries.For more information, visit www.publicis.sapient.com. 

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