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Manager, Search Marketing (SEM)

Overview

Manager, Search Marketing (SEM)

Become a part of DigitasLBi, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. 

To help with this, we’re looking for an outstanding Manager –  someone who can inspire junior staff and skillfully juggle multiple pieces of business. Sound like you? Read on.

What you’ll do:

As Manager of Search Marketing, you’ll drive the strategic components of an integrated SEM campaign. You will be leading our SEM offering and be highly involved in expanding the team of specialists in the Nordics while working side-by-side with other international leads on establishing great client results and relationships. 

Day-to-day, your role includes: 

  • Serving as primary contact for day-to-day clients
  • Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
  • Overseeing day-to-day work on bid strategy optimization and testing
  • Establishing and driving paid search best practices across tactics and activations 
  • Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
  • Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
  • Ensuring that media deliverables meet and align with client goals and objectives
  • Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
  • Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
  • Ensuring that analysts are effectively developing and optimizing campaigns for added value
  • Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
  • Providing creative solutions to client challenges
  • Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
  • Understanding big picture implications and how insights can be applied in other programs and environments
  • Active knowledge sharing with capability and broader agency 

We’re looking for strong, impactful work experience, which typically includes:

  • A four-year degree and 4+ years of SEM experience
  • Prior experience managing direct report(s) preferred
  • Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Solid quantitative and research skills, and proven data interpretation capability
  • Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
  • Excellent client presence and ability to lead discussions with internal and external leadership
  • Strong ability to understand client objectives and how they translate into search and media strategies
  • Stellar communication and presentation skills – you’re poised, articulate and convincing
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you

About DigitasLBi

We’ve got 40 offices in 25 countries, each one helping to redefine the landscape of strategy, creativity, media and technology. We’re excited about the awards we’ve won– such as Marketing’s Digital Agency of the Year, Markies, Tangrams and CRM agency of the year to name a few – but what excites us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing effective work for our clients, day after day.

On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like extra parent leave days, CSR volunteering opportunities, gym membership discounts and training and development schemes. And while we celebrate the people who’ve stuck by us and shaped us into the strong force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.