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Media Planner

Overview

Media Planner

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as Media Planner in bringing that transformation to life. Sound like you? Read on.

What you’ll do:

You’ll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently: 

  • Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
  • Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
  • Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
  • Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
  • Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

We’re looking for a rising media planning talent who is also a delight to work with, which usually includes:

  • A four-year college education and two to four years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency
  • Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
  • Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got the goods? We’d love to hear from you.

About DigitasLBi

We’ve got 40 offices in 25 countries, each one helping to redefine the landscape of strategy, creativity, media and technology. We’re excited about the awards we’ve won– such as Marketing’s Digital Agency of the Year, Markies, Tangrams and CRM agency of the year to name a few – but what excites us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing effective work for our clients, day after day.

On top of great values, great people and great clients, we’ve also got tons of perks that we’re proud to offer – things like extra parent leave days, CSR volunteering opportunities, gym membership discounts and training and development schemes. And while we celebrate the people who’ve stuck by us and shaped us into the strong force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.