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Assoc Dir, Media Technology


Associate Director – Media Technology


Become a Director at DigitasLBi, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. We are looking for an Associate Director of Media Operations who is responsible for keeping up-to-date with and evaluating new technologies - using them to create and shape media strategies. The focus is to use technology to enable media that reaches the right audience with the right message at the right place. The Associate Director is the keeper of media technology knowledge. The Associate Director is responsible for keeping on top of the latest media technologies, bringing forward innovative solutions to the media team, and is responsible for identifying opportunities and managing the technology. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.


Tasks and responsibilities include:

  • Commands a comprehensive understanding of Web marketing which can be effectively translated into developing thoughtful and actionable implementation and measurable strategies/plans
  • Works with interdepartmental teams to identify issues and opportunities on business through use of unique serving media technologies in planning and executing media
  • Maintains a clear and reasonable vision of "next steps" and the "big picture" during meetings or when the parameters of a project changes
  • Evaluates, assesses and recommends the most effective campaign implementation solutions to satisfy clients' objectives based on the strengths, weaknesses and opportunities of each
  • Effectively uses and explains campaign implementation resources (e.g., third party ad servers such as DoubleClick DART, Atlas DMT etc.) to relevant parties
  • Aids in translating information included in Results Analyses into observations/lessons learned
  • Works with multi-level Media teams, Delivery Management, Account Management, Creative and Measurement to ensure a seamless integration of work
  • Maintains appropriate mid/senior-level client, vendor and interdepartmental relationships
  • Builds client, vendor and interdepartmental respect and is recognized as a leader on their business
  • Manages relevant parties expectations on realistic implementation deliverables
  • "Pushes the envelope" with vendors to create solutions that work best to satisfy the needs of Digitas and our clients
  • Reviews, assesses and makes recommendations on departmental resources/preferred vendors
  • Aids in completing monthly staffing analysis reports
  • Develops, reviews and approves budgets to ensure that the necessary resources are forecasted and applied
  • Monitors and manages budgets by account/client


To qualify, you’ll need:

  • Four year degree
  • 7-9 years experience
  • Creative agency experience desired
  • Strong technical skills
  • Effective time management skills
  • Proficiency in MS office suite (MS Excel, MS Word, MS PowerPoint)
  • Proficient in usage of third party ad serving systems (e.g. DoubleCLick DART, Atlas DMT, etc.)
  • Extensive experience in implementing rich media applications
  • Proficiency in managing numbers
  • Firm understanding of creating and managing fee budgets
  • Experience and firm understanding of measuring campaign performance
  • Experience in managing people and projects
  • Candidate must be open to travel as needed

Got what it takes?


About DigitasLBi 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.