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Analytics Director - CRM


Analytics Director - CRM

DigitasLBi is a digital playground where brilliant minds come together to create award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now we are looking to bring on an Analytics Director with a CRM focus – someone who has the ability to take ownership, lead and develop our customer data capabilities.

As the Analytics Director you will have 2 key roles; evolve our customer data capabilities and then be the face, front and evangelist of these.

You will be working with a world-class digital data and analytics team, we are looking to grow our customer data expertise including evolving our data strategy offering, establishing our capabilities in database hosting and developing our analytical and operational production.

Whilst we anticipate that the majority of this role will be focussed on CRM, it’s expected that the successful applicant will also work closely alongside data leads from other areas of DigitasLBi to evolve a cohesive data offering across media, platforms and CRM.

Sounds like you? Read on…

What you’ll be doing

  • Lead, direct and grow the team
  • Design the process to drive insights from all forms of first party data, increasingly by use of 2nd and 3rd party data to enrich our understanding of customers at an individual, behavioural level
  • Create data-first loyalty and CRM strategies that change business results
  • Provide thought leadership around the changing data landscape, convergence, big data, implications, GDPR etc.
  • Offer a consultancy approach to data structure, architecture, management and storage solutions etc.
  • Work closely with our technology team to ensure our data strategy operates across media, platform and CRM functions
  • Integrate with our data science and analytics teams to manage the execution and delivery of the Customer Data strategies recommended for best-in-class output
  • Educate and the expanded data team on CRM practices to expand and enhance customer data strategies

What you’ll bring

  • 7+ years of business experience in marketing, strategy, operations, and leadership
  • Evolved an agency’s point of view and approach to customer data
  • Leading large scale complex data-driven programmes
  • Exceptional management experience of not only running but growing a successful data driven team
  • Experience of working with the major technology platforms (e.g. Adobe Campaign, Eloqua, Salesforce ExactTarget, Marketo)

What we’ll bring

A unique chance to work with great clients in an award winning digital agency where data is at the heart of what we do. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.

An excellent opportunity to join a thriving and growing Data department working with talented people whilst giving you the tools to develop.

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, nationality, gender, sexual orientation, age, marital or disability status.

If you’re keen on applying hit the ‘apply now’ link or reach out to me at chris.woolfenden@digitaslbi.com and connect with me on LinkedIn here http://bit.ly/2lDHLQJ

About DigitasLBi

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.