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Analyst, Media Technology


Analyst – Media Operations

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

To help with this, we’re looking for an outstanding Analyst to drive that transformation in our Media Technology group – someone with unwavering attention to detail who can support and ensure timely and accurate execution of digital advertising campaign deliverables. Sound like you? Read on.

What you’ll do:

As Analyst, you’ll manage Web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns.

Day to day, your role will include:

  • Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities and traffic deadlines specific to site
  • Tagging traffic or creative elements to sites per the creative rotation instructions, testing them and instructing partners on implementation of tags/codes to ensure integrity of the campaign
  • Confirming quality of all campaign elements – you will ensure that creative units, placements, click-through URLs and click commands are correct and correspond to the traffic sheet prior to campaign launch; you’ll also cross-check that all data has been input into third-party systems correctly
  • Helping to create trafficking timelines to be shared with the larger team as well as collaborating with internal teams on day-to-day operations
  • Confirming with sites that all new placements have launched successfully and working through any potential issues in getting creatives, tags and pixels live
  • Maintaining weekly QA and documentation of all creative units, placements, click-through URLs, click commands, back-end tags/pixels and impression delivery
  • Working with brand safety partners and monitoring reporting as needed to maintain compliance with client specifications
  • Identifying recurring issues and notifying Manager of specific problems and possible solutions
  • Becoming proficient with Microsoft Excel, DoubleClick Campaign Manager (third-party ad server) and other ad servers when applicable
  • Keeping a pulse on industry news and innovations – you’ll attend and participate in presentations from vendors to vet them for potential agency use

We’re looking for strong, impactful work experience, which typically includes:

  • Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally in an agency setting)
  • Computer skills (including proficiency in Microsoft Office) that make the old guys envious, as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
  • Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
  • Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
  • A love of media – a curiosity that will push you to ask questions and a motivation to learn and improve on everything you do

Got the goods? We’d love to hear from you.

About DigitasLBi 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.