Welcome to a new approach of Connected Commerce.
The 6 drivers of responsive retail are as follows:
1.Digital drivers to generate traffic in-store
2.In–store digital experiences as exciting, customised, and effective as off-line experiences
3.Transactions and in-store services creating value for customers
4.Accessible digital retail distribution in physical spaces
5.Using social to improve commercial performances
6.A flexible and seamless digital shopping ecosystem