While the use of influencers to increase share of voice is not unheard of, what we – at DigitasLBi India – like to do is help brands turn key opinion leaders into advocates.
It all starts with identifying and recruiting the right set of social media influencers for the brand. This is followed by a considerable amount of planning to create a strategy for a sustainable program.
To keep the advocacy programme active and healthy, we generate and share reports that help the brand understand the social ROI that their influencers have helped in building over the course of the campaign. A detailed toolkit and a well-planned measurement format makes sure that we achieve objectives that are mutually agreed upon.
All this ensures an ongoing relationship that formed gradually, naturally, yet strategically – allowing us to harness the true power of this community.