Tools like Sysomos give us an insight into how the brand is being perceived. With the metrics provided, we help brands build their proposition in order to reach out to the right audience and be more responsive to requirements, feedback, and grievances.
We provide content management solutions and create reports for brands by partnering with tools like Hootsuite, Keyhole, etc.
Factors that help us in identifying and recruiting social influencers and bloggers depend on: Reach, Relevance, and Resonance with a brand’s needs.
In addition, tools like Klout provide user ratings according to their online social influence via ‘Klout Score’ which is a useful tool to identify the social influence of bloggers and Twitter users via the topics that they blog/tweet about the most and how impactful they are.