Like me, you might read your news through Twitter, Facebook, Flipboard, Feed.ly, etc. More and more, I read the news in the method that works for me in the moment — I read news through the relevant app I’m in when I spot an article that sparks my interest. I rarely find myself seeking out news, since it comes to me in my feeds anyway.
This is typically while on the subway, waiting for a friend; when I’m in between one destination or another and I seek intellectual stimuli of some kind.
As a result of my happenstance mobile reading, I’m more often now faced with the dreaded “Read More” button. I’ll be eagerly reading an interesting update on the election, or an interview with an actor I admire. I swipe quickly to get past an ad, then suddenly, I’m lost and have no idea where I am. I’m looking at pixelated click-bait tiles like a lost puppy: Where do I go? What do I do?
I have to remind myself, “OK, I’m a person reading an article on her phone. If I was a UI designer with a clicks-motivated sales rep breathing down my neck, how would I help readers finish this article?
I know! I’d add a button asking them if they want to keep reading!
Because that’s what this button is. It’s a question:
“Do you want to read more?”
YES!!! YES I WANT TO READ MORE!!! THAT’S WHY I’M ON YOUR ARTICLE IN THE FIRST PLACE!!!!
Now I understand that most folks don’t have super fast mobile connections. And I like the idea of the “lazy load” of information as I scroll down an article. However, whenever I tap “Read More”, the remaining portion of the article always loads instantaneously, leading me to believe it was loaded anyway, just held back from me for no overt reason.
Usually the button is followed by ads, or “recommended articles.”
So, how does that work? I haven’t even finished the article I’m on — because I can’t find the rest of it — and I’m supposed to move on to another? I’m working real hard here trying to disprove the notion that millennials are too easily distracted and can’t focus. You’re not making that any easier. I’d like to finish the article I’m on, please, thank you very much.
For example, while reading bostonglobe.com…