We launched the very first NewFront in 2008, which served as the foundation and inspiration for the “Digital Content NewFronts” marketplace. The DigitasLBi NewFront maximizes creative media opportunities by bringing brands together with content creators, distributors and talent.
Today, we’re proud to remain the only agency co-founder and presenter of the NewFronts, a marketplace that has grown to include more than thirty of the world’s largest publishers. Over the years, NewFront has played host to some of the biggest names in media and entertainment, including Morgan Spurlock, Ira Glass, L.A. Reid and Timbaland. In 2014, our NewFront successfully expanded to London.