Digitas is appointed the lead global agency for Shangri-la andtackles a marketer's need for certainty is redefining creativity
CTO of DigitasLBi, Scott Ross comments on VR conversation andthe role it plays in the marketing mix.
David Atkins, lead strategist DigitasLBi comments on air asia JV.
Oliver Spalding, group head of strategy, SE Asia & Greater China of DigitasLBi comments on the release of Samsung Pay in Singapore
Justin Peyton, chief strategy officer APAC of DigitasLBi comments on why Pokemon Go is such a global phenomenal
Oliver Spalding, group head of strategy, Southeast Asia and Greater China strategy partner said that while Facebook is re-iterating that their focus is on quality and relevancy, the rise in ad-blocking strongly indicates that they are failing at being creative.
Aussies protective of data, seek the opinion of friends & use wearables when shopping
DigitasLBi Singapore wins APAC work of the week for their #NextJen campaign