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DigitasLBi in the News

Mediaworks • March 27, 2017

Our very own Charlie Newbery , Head of Media at APAC will be one of the mentors at MediaWorks in Hanoi this year.

The Drum • November 8, 2016

How a marketer's need for certainty is redefining creativity  

Digitas is appointed the lead global agency for Shangri-la  andtackles a marketer's need for certainty is redefining creativity

Campaign Asia • November 8, 2016

VR: Not there yet, but you can’t ignore it

CTO of DigitasLBi, Scott Ross comments on VR conversation andthe role it plays in the marketing mix.

Marketing Interactive • November 6, 2016

AirAsia gets more data focused with new JV

David Atkins, lead strategist DigitasLBi comments on air asia JV.

Marketing Interactive • November 1, 2016

Samsung Pay launches in Singapore

Oliver Spalding, group head of strategy, SE Asia & Greater China of DigitasLBi comments on the release of Samsung Pay in Singapore

 

Marketing Interactive • November 1, 2016

Did Nintendo lose out by not launching Pokemon Go in Singapore?

Justin Peyton, chief strategy officer APAC of DigitasLBi comments on why Pokemon Go is such a global phenomenal

Marketing Interative • October 31, 2016

Facebook’s blocking of ad blockers: A costly affair?

Oliver Spalding, group head of strategy, Southeast Asia and Greater China strategy partner said that while Facebook is re-iterating that their focus is on quality and relevancy, the rise in ad-blocking strongly indicates that they are failing at being creative.

B&T • August 10, 2016

Global Retail Study

Aussies protective of data, seek the opinion of friends & use wearables when shopping

The Drum • April 25, 2016

APAC Creative Work of the Week: Shangri-La Hotels #NextJen

DigitasLBi Singapore wins APAC work of the week for their #NextJen campaign