Value we created
- 200% increase in benefit redemptions
- 250% increase in app engagement with membership
- 6% increase in email open rates
“DigitasLBi have been integral in the transformation of our member experience. As a partner they combine a deep understanding of our business with clear strategic focus and creative excellence."
Sarah Keyes, Head of CRM and Membership, The AA
The business problem we solved
In a competitive world of price comparison sites the UK’s largest motoring organisation was in danger of becoming just another breakdown insurance provider. Their member experience had become very transactional. Customers were becoming disengaged with the many low value benefits and frequent untargetted communications.
As a result, many customers weren’t seeing the value in their membership and leaving for a cheaper deal after only a year.