POLITICO Europe does not yet have its own app, but they wanted to reach more readers with timely EU referendum coverage, making mobile a top priority.
We created the EU Referendum Tracker, which used an Apple Wallet pass to deliver content and notifications to iPhones. The project took less than three weeks to implement, market and deploy.
Once people installed the wallet pass, POLITICO was able to alert them to important new developments and dynamically update wallet pass contents. More than 10,000 passes were added to Apple Wallet by users in 7 days, each of which received more than a hundred updates.
POLITICO Europe’s EU Referendum Tracker is the first time Apple Wallet was publicly used for breaking news and dynamic content distribution.