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NewFront

The DigitasLBi UK NewFront provides a unique thought leadership platform to unite brands, content creators and distributors

The first NewFront was launched by DigitasLBi US in 2008, and was designed to maximise creative media opportunities by bringing brands together with content creators, distributors and talent.

In 2014, our NewFront successfully expanded to London, and we are proud to have hosted the event within the IAB Digital Upfront series for three years as the only agency partner alongside media owners and platforms such as Google, Twitter and Facebook.

A range of disruptors and cultural influencers have spoken at Newfront including David Baddiel, Lauren Laverne, Richard Ayoade, Cindy Gallup, Adam Buxton, biophysicist Hugh Herr, Nasa Astronaut Reid Weisman as well as brands as diverse as Unilad, Kano, Jimmy’s Iced Coffee and Monzo.