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12 April 2016 • London, United Kingdom

DigitasLBi expands Laurent Ezekiel's role, adding Managing Director for New York and Atlanta to remit

DigitasLBi has expanded Global Client Services Director Laurent Ezekiel’s remit to include the role of Managing Director, New York region (including Atlanta).In this newly-expanded role, Ezekiel will drive the growth and development of DigitasLBi’s New York (the agency’s largest office globally) and Atlanta regions while continuing his role as Global Client Services Director, overseeing client services globally and managing the relationships for some of the agency’s biggest worldwide clients, including GSK, Unilever and Shangri-La Hotels and Resorts

Joanne Zaiac, previously President, New York and Atlanta, is being promoted to the newly-created role of Chief Operating Officer, North America.

A member of DigitasLBi’s Group Executive Board, Ezekiel is a 13-year veteran of the agency, having worked at full service digital agency Wheel, which became one of the most well-respected and largest digital agencies in the UK and was sold to DigitasLBi in 2005.

As Global Client Services Director, Ezekiel has been responsible for growth, global clients and business development and the development of a world-class client services team. He has opened DigitasLBi offices in the Middle East and Sydney and played a key role in developing and growing the agency’s Hong Kong office. He recently ran the pitch for Shangri-La Hotels and Resorts, which saw a DigitasLBi-led integrated Publicis Groupe agency team named as global agency of record.

Prior to joining DigitasLBi, Ezekiel held roles at Grey Interactive, Saatchi & Saatchi, UBS and Time Out.

In his newly-expanded role, Ezekiel will report in to both Tony Weisman, CEO, North America and Luke Taylor, Global CEO. He will divide his time between DigitasLBi’s New York and London offices.

Laurent Ezekiel, Managing Director, New York and Atlanta Regions at DigitasLBisaid:

“I’m looking forward to bringing some global flavour to New York and Atlanta and working with some new brands, while continuing to partner with my current clients. It’s going to be a lot of work, and a lot of fun!”

Tony Weisman, CEO, North America at DigitasLBi, said:

“Laurent’s global purview and experience will help position our already strong New York office into a best-in-class idea springboard and global client anchor.”

Luke Taylor, Global CEO at DigitasLBi, added:

“We are fortunate to have a cross-athlete like Laurent inside of our growing global network. He brings a collaborative and disciplined approach to multi-agency, connected client teams, work and business.”

DigitasLBi is a modern, data-inspired agency.We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your businessOur global workforce of 6,000 includes industry leading creatives in each region, working with data scientists,  technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.Our work is designed to make a place for our clients brands in the busy lives of the people they want to connect with.In short, DigitasLBi exists to make your brand count.DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries.For more information, visit www.publicis.sapient.com.

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