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14 September 2016 • London, United Kingdom

Honda Motor Europe appoints DigitasLBi as pan-Eurpean content agency of record for cars

Honda Motor Europe has appointed DigitasLBi as its pan-European content agency of record for all car models. The appointment follows a competitive pitch against four of the brand’s other creative agencies

DigitasLBi will now partner with Honda to develop a fully integrated suite of engaging and informative content for the Honda car brands, creating an experience that allows customers to experience the car before they’ve sat in one.

DigitasLBi and Honda will work to ensure that all content flexes for different media throughout the purchase journey, across owned digital properties, social, search and dealerships.

The appointment further cements DigitasLBi’s relationship with Honda Motor Europe. The agency has partnered with the brand on its pan-European digital platform since 2012.

Matt Steward, Managing Director, DigitasLBi said:

“We’re thrilled to be expanding our relationship with Honda, and look forward to creating innovative content that evolves the customer experience of Honda and its high quality products.”

Jemma Jones, Department Manager of Marketing Communications for  Honda Motor Europe added:

“During the pitch, DigitasLBi used data to get under the skin of our potential customers and find out what really counts when they’re buying a new car. Their understanding of our audience, combined with a cross-channel approach and expertise in creativity, technology and media, make them the ideal partner to help us develop an industry-leading content programme.”

DigitasLBi is a modern, data-inspired agency.We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business.Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.In short, DigitasLBi exists to make your brand count.DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries.For more information, visit www.publicis.sapient.com. 

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