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23 August 2017 • London, United Kingdom

DigitasLBi and Pringles are proud to present the chatbot Mr P

Pringles fans can now chat to Mr P, the recognisable face of Pringles, and show off their best dance moves in the new #TasteTracks campaign.

Pringles and DigitasLBi have created the first Mr P chatbot who will give people the chance to create and share their very own awesome #TasteTracks music video via Facebook Messenger. You can choose to rock, dance, pop or hip hop for the chance to win a trip to Ibiza Rocks in September 2017. 

DigitasLBi used Facebook Messenger to allow people to send videos directly to a bespoke back-end built for the campaign. The Mr P chatbot not only handles the conversation, but takes data provided and mixes it into the flavour template using Cloudinary’s API. All the videos are moderated on the fly using WebPurify. 

#TasteTracks is launching across Europe in August 2017.

DigitasLBi is a modern, data-inspired agency.We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business.Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.Our work is designed to make a place for our clients’ brands in the busy lives of the people with whom they want to connect.In short, DigitasLBi exists to make your brand count. For more information, visit www.digitaslbi.com.DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com.

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