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12 September 2017 • London, United Kingdom

Are brands powerful enough to make the internet great again?

Global marketing and technology agency, DigitasLBi has announced the theme of its annual NewFront event on 29th September 2017 as ‘Make the Internet Great Again’.

NewFront is the opening event of the IAB Digital Upfront series, the annual showcase of thought leadership from the UK’s leading digital and technology companies, content creators and media owners including Google, Facebook and Twitter.

This year’s NewFront will be hosted by DigitasLBi’s UK CEO, Michael Islip and features guest speakers including:

  • Author and social commentator, Grace Dent
  • Maureen Traynor, Global Director of Creative Solutions at Spotify
  • Jamie Bartlett, author, director and presenter of new BBC2 series, The Secrets of Silicon Valley
  • Daniel Franklin, Executive Editor of The Economist
  • Mei Lin Fung, Co-Founder of the People-Centered Internet
  • Holly Brockwell, Founder of Gadgette, tech journalist and one of the 100 Coolest Women in Tech according to Business Insider
  • Richard Wilson, Co-Founder of Stop Funding Hate

With fake news, online extremism, trolls and the spectre of a jobless future where the robots run the asylum, the web seems to have been hijacked. Tech giants are changing the future for brands and those working as marketers, with their control of data giving them enormous power.

Speakers at NewFront 2017 will try and answer the big questions about the future of the internet and how we can work together to make it great again. How do we regulate the tech giants? Does the government need to step in to tame their power? How can brands collaborate with the tech-corps?

Michael Islip, CEO, DigitasLBi UK, commented: “Since 2014, we’ve hosted some of the most inspiring industry leaders, disruptors and cultural influencers at NewFront. Our goal is to get everyone working in marketing and technology inspired and involved in making the internet great again, by transforming their approach to data and digital to make their brands count. This year’s NewFront looks set to be our best yet.”

Jon Mew, CEO, IAB UK, said: “DigitasLBi’s NewFront really gives brands something a bit different. Whereas all the other Digital Upfronts events give media owners the chance to show off what they’re doing, this gives marketers a chance to have something a bit different to think about.”

Register your interest in attending DigitasLBi’s NewFront 2017 here today.

DigitasLBi is a modern, data-inspired agency. We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business.Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.Our work is designed to make a place for our clients’ brands in the busy lives of the people with whom they want to connect.In short, DigitasLBi exists to make your brand count. For more information, visit www.digitaslbi.com.DigitasLBi is part of Publicis.Sapient, a Digital Transformation Platform purpose-built to solve the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com.

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