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What do people really think - and know - about GDPR?

DigitasLBi

Lorenzo Wood

What do people really think - and know - about GDPR?

We worked with our mates at online research community OnePulse, to find out what people really think - and know - about GDPR. There’s less than 100 days to go until the new legislation comes into play. You’d expect awareness to be high wouldn’t you?

We ran an online survey with 2,967 people (59% women and 41% men) aged between 16 and 70 years old across the UK.

Our questions focused on what people actually know about GDPR. We were interested to uncover the differing levels of awareness among marketing professionals versus the general public. We also explored the extent to which people thought their companies were ready for the new legislation.

Here are the results:

What do people really think - and know - about GDPR?

You can download the infographic here.

OnePulse is a research startup based in bustling London Bridge. They pride themselves in giving brands and businesses the opportunity to gather consumer opinion in real-time and on demand. The OnePulse app incentivises smartphone owners to answer micro-surveys, giving their honest answers in minutes.

Lorenzo Wood

Lorenzo Wood

CHIEF INNOVATION OFFICER, GLOBAL AT DIGITASLBI

Lorenzo leads his team in identifying and developing strategies and new technologies across capabilities for DigitasLBi at a global level. With a career spanning over 30 years, his work in digital media dates back to the days of Web 1.0.

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