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Put the IoT down and back away from the fridge

DigitasLBi

David Carr

Put the IoT down and back away from the fridge

Another CES, another myopic internet fridge, another over-engineered solution to a non-problem that is not going to transform retail and our homes.

Another CES, another myopic internet fridge, another over-engineered solution to a non-problem that is not going to transform retail and our homes.

2017 should be the year that CPG/FMCG brands, real world retail and kitchen device manufacturers finally come together, connecting the last metre to shelf and the last mile home — by necessity if not by design.

The retail and grocery value chain needs to get its s*** together. Together.

David Carr

David Carr

STRATEGY DIRECTOR AT DIGITASLBI

As Strategy Director at DigitasLBi, David Carr uses a mix of brand, digital, UX, creative and coding experience to create useful, usable and delightful ideas that build effective brands and businesses. David recently won a Gold APG Award and was named Google Planning Innovator of the Year. Formerly Planning Director and Head of UX at JWT London, David led digital strategy for clients such as J&J, Shell and HSBC. 

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