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Stuart Aitken

Glastonbury 2016: Social insights after the festival

TheDigitasLBi data team has been analysing the social data around Glastonbury 2016 to find out what emotions were unleashed on Twitter when the three headline acts took to the stage. They’ve also been digging through the data to find the emojis most associated with each artist. We’ve summarised the key findings below.


We analysed tweets between the period of 21st of June to 27th of June 2016. The tweets featured any of the following hashtags related to the festival – #glastonbury, #glastonbury2016, #glasto2016, #glasto, #glastonburyfestival, #glastofest, mentions of @glasto – and the artists in the analysis. We excluded users who had a following or followed more than 1,000 other users.

In the emotions analysis, we extracted a randomised sample of 5,000 tweets per act/artist during the same period, retweets were excluded. In the emojis analysis, we excluded emojis that were duplicates of each other in the same tweet.

You can download the full results as an infographic here.


Stuart Aitken

Stuart Aitken


As Head of Content at DigitasLBi UK, Stuart is responsible for seeking out the most compelling narratives from across DigitasLBi‘s UK businesses, identifying marketplace trends for comment and managing the DigitasLBi brand across internal and external channels as well as social media platforms. He is also responsible for planning and providing editorial guidance for key DigitasLBi events such as the annual thought leadership showcase NewFront.  


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