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EU referendum: Social insights by DigitasLBi

DigitasLBi

Stuart Aitken

EU referendum: Social insights by DigitasLBi

Who’s doing all the tweeting about the EU referendum? Where is the majority of activity taking place? Who’s winning the Twitter battle? How did Twitter react to David Cameron’s official announcement of the June 23rdreferendum date?

For our latest social media project, we turned our attention to Twitter activity around the EU referendum to discover the answer to these and other questions. We paid particularly close attention to what happened before and after David Cameron’s official announcement on 20th February of the date for the referendum – to track how Twitter activity changed after the announcement.

The results and methodology are available to download here.

Stuart Aitken

Stuart Aitken

HEAD OF CONTENT AT DIGITASLBI

As Head of Content at DigitasLBi UK, Stuart is responsible for seeking out the most compelling narratives from across DigitasLBi‘s UK businesses, identifying marketplace trends for comment and managing the DigitasLBi brand across internal and external channels as well as social media platforms. He is also responsible for planning and providing editorial guidance for key DigitasLBi events such as the annual thought leadership showcase NewFront.