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Cheat Sheet: What do people really think about AI?

DigitasLBi

Ed Beard

Cheat Sheet: What do people really think about AI?

We worked with our mates at online research community OnePulse, to find out what people really think about AI.

We ran an online survey with 2,000 people, 59% women and 41% men aged between 16 and 54 years across the UK. 

Our questions focused on how much they use AI, which AI do they regularly use and what tasks or activities would they be happy for AI to help with to do.

Here are the results:

OnePulse is a research startup based in bustling London Bridge. They pride themselves in giving brands and businesses the opportunity to gather consumer opinion in real-time and on demand. The OnePulse app incentivises smartphone owners to answer micro-surveys, giving their honest answers in minutes.

Ed Beard

Ed Beard

Strategy Partner, CRM AT DigitasLBi

Ed is recognised as one of the leading strategic thinkers in customer engagement and experience. Being a one-time client and BBC World journalist, Ed has a rich and varied background that enables him to find innovative solutions to clients’ challenges. Ed became our Strategy Partner, CRM in 2015 and is instrumental in generating insight about people’s relationships with brands and bringing value to businesses and their customers such as HSBC, E.ON and AstraZeneca.

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