Data for the report comes from analysis of two key sources: Instagram and the Santander Bike Scheme. Instagram data was analysed to highlight what insights can be gleaned from social media usage. Bike Scheme data was assessed to discover what we can learn from publically available data sources.
The Instagram data set was captured across all months of 2015. Data for bike hires was taken from TFL open data sources available on the TFL website. Hire data for each month was gathered for all of 2015.
A total of 42,859 authors were analyzed. From this data set any account which posted more than 30 times was removed to avoid skewing the results – these were mostly local businesses. Data was collected by creating a geo-fenced area around Brick Lane and excluding any imagery that fell outside of this area.